A Big Lead Gen Budget can be a Bad Thing

I must be getting on in years because I find myself reminiscing the good ‘ole days when I had a budget with lots of zeros that covered everything from advertising to zchotchkies.

I don’t have to dig too deep to recall the extras like tradeshow after hours parties with live music and decorations, multi-city roadshows and massive customer bonding events.  I have proof in a big fat Pentaflex that there were even T&E budgets. It was hard, glorious work spending all that money.

Time heals all pain.

My friends in outbound marketing, it’s no secret we are living in the most volatile of times and regardless of how hopeful the news may be, you must no longer cling to sinking raft called the marcom past.

We are now in the era of proving our value. Everything we do is under a microscope and must be measured. So how do you show big results when all you’ve been given is equal to a ball of steel wool and a 9 volt battery?

The technology available today makes it much easier to change your ways and create a brand new paradigm. We are now developing the new basics of lead generation.

If you can start a blazing fire with a ball of steel wool and a 9 volt battery, you can heat up your lead generation program with a tiny budget. I’ll share some tips in my next blog.

What have you learned about lead generation in this new era? I’d love to hear your ideas or thoughts on the subject. I’ll be covering some big ideas for little budgets in future posts.