Lead Generation on a Budget

“Honey! Your fire is spreading toward the house!”

This is what I was yelling at 1pm on Saturday when the fire I had been carefully tending went out of control. With one wild stab at the fire in combination with a good blast of wind, we had chaos in the form of a wildfire.

I leaped into action doing what firefighters do. I dug quickly around the burn to get it back in control. Then made sure my husband left it alone. It was his exuberant stab at the fire that nearly cost him a house.

So how do you light a fire under your lead generation efforts when all you have is that steel wool and a battery as fuel? How can you get that fire burning so fast that it will take several sales people many weeks to put it out?

I have been experimenting with a lead generation approach that gets results. It’s crazy in it’s simplicity.

The strategy goes like this: Hire some smart, motivated, hungry college graduates. Train them on SalesforceCRM, prepare best practice standard processes, hook them up with someone in the field to create a partnership, build reports that provide weekly contacts based on a rating or scoring system, teach them to follow-up and get meetings scheduled.

This basic approach would be managed in marketing and focus on getting meetings. Getting a meeting is the end game. They would also appreciate a bonus when they meet their weekly meeting goal and this award doesn’t have to break the bank.

Do you have any lead generation on a shoestring ideas that you would like to share?