Socialize Your B2B Lead Gen

Do you need help getting your lead generation programs modernized? Are you ready or struggling to add social networking and social media elements to your plan? If your answer is yes, I can help you get your lead gen engine spinning at full capacity to get more qualified prospects in your sales pipeline.

My mission?

To help you by designing and implementing a lead gen machine that ATTRACTS, CAPTURES, CONVERTS AND RETAINS customers.

We can start anywhere along the lead generation landscape.

Once we look at your overall business goals, we can evaluate your current organization and then chart a plan for expanding your lead gen potential. I can help you by performing an initial audit, charting a plan, implementing the plan, defining success and measurement, and finally measuring success.

• Lead Generation Audit
  • Review the business requirements – what does the C-level expect from your lead generation efforts?
  • Review the objectives – what does sales management expect from your lead generation efforts?
  • Does your company have thought leadership goals?
  • Who are the content experts?
• What are your success metrics?
  • What are your lead and conversion targets?
  • What does your direct manager expect from your lead generation efforts?
• Audit your current lead generation strategy and tactics. What is working, what is waning?
  • SEM and SEO strategies and successes
  • Media relations strategy and tactics
  • Online and emarketing strategy and tactics
  • Events, customer focused events, tradeshows
• Identify lead generation opportunities.
  • What social networking and social media strategies are employed?
  • What social networking and social media strategies would you like to employ?
• Implement social network and media tactics
  • Develop response generating content for emarketing, online, blogs, etc.

This is a sample of what we can explore to build and modernize your lead generation machine with the purpose of ATTRACTING, GRABBING, CONVERTING AND KEEPING customers.

Send me an email or give me a call. I’ll provide you with a couple of FREE hours of consulting time.