Blog Posts Make Great Landing Pages

June 25, 2009

I have personally prepared hundreds of landing pages. Every campaign, every email, and every ad needs one. It’s for measuring who engages with the offer. I am seeing a change in the type of landing page that we have been using to measure the response to our offers. Instead of special html landing pages, we [...]

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If I had a nickel for every boring headline I’ve ignored

June 8, 2009

What is the secret to a headline that reaches out and grabs you? I ask myself this question every time I am faced with a new email blast subject line. My favorite ad copy writer gave me his secret over a beer in a San Diego sidewalk cafe. He told me: “you have to be [...]

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Internet Marketing: A Good Investment During an Economic Slowdown

June 5, 2009

Internet Marketing: A Good Investment During an Economic Slowdown Posted using ShareThis Cynthia Nowicki helps technology thought leaders, startups and B2B enterprises by implementing social media programs that expand the web footprint to attract, capture, convert and retain IT customers. Email me at cynthia@rithims.com or call me at 408-323-8148 for a no obligation assessment of [...]

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Master the Tweet!

June 3, 2009

LinkedIn Poll results show that respondents indicated that the most important platform to master is Twitter. You may not understand the why or how of it, but you can’t ignore it. Here are the poll results – http://polls.linkedin.com/poll-results/35931/uxtqg Cynthia Nowicki helps technology thought leaders, startups and B2B enterprises by implementing social media programs that expand [...]

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Marketing ROI: It’s What’s Important

June 3, 2009

My friend Elias Wood always has the most interesting observations. Last night our band had a rehearsal at Elias Wood’s house and I read this quote from him recorded on a chalk board in the kitchen, “Don’t be stupid when you have important things to do.” Now that might not seem very profound if Elias [...]

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The Internet Marketing Report Online: Site review: What happened to the call to action?

June 2, 2009

The Internet Marketing Report Online: Site review: What happened to the call to action? Shared via AddThis Cynthia Nowicki helps technology thought leaders, startups and B2B enterprises by implementing social media programs that expand the web footprint to attract, capture, convert and retain IT customers. Email me at cynthia@rithims.com or call me at 408-323-8148 for [...]

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Spanfeller on Web Advertising

June 2, 2009

“On the Web specifically, advertising has moved into more demand fulfillment as opposed to demand creation,” said Jim Spanfeller, CEO of Forbes.com. “That’s not really advertising. There’s nothing wrong with it. Doing search marketing and point-of purchase displays all works, but it’s not advertising. It’s not about creating demand and improving brand metrics.”

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Most Marketers Ignore Brand Metrics Online

June 2, 2009

Most Marketers Ignore Brand Metrics Online Shared via AddThis

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